About the Brand – The History of WhooThe History of Whoo is a high-end cosmetic brand owned by LG Household & Health Care (LG H&H) – the second largest cosmetics company in South Korea. In Korea, Whoo has the highest sales among all other brands in major duty-free stores (DFS). It also maintained the top sales brand position in all categories in domestic major duty-free stores (DFS) according to a 2015 press release by LG H&H.
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