China Digital Marketing

How Weibo Influencers Bridge the Gap Between Brand and Audiences?

Weibo Influencer Marketing in Malaysia | Digital 38

Partnering with a top Weibo influencer can be the most beneficial decision you can make for your brand’s growth and in this article, we’ll talk how Weibo superstar Ronnie Fei bridged the gap between brand and audiences in Malaysia. 

Ronnie Fei was recently tapped to host a live interview with renowned international racers like Charles Leclerc of Scuderia Ferrari. Ronnie’s Weibo followers, in turn, had the chance not only to watch and listen to Charles but to also interact with the racing star in real-time.  

Charles, together with Ronnie, was able to share his storied experiences as a Ferrari racer, and his team’s preparations for the F1 Championships, to Chinese audiences.  

The Weibo live event with Charles and Ronnie ultimately demonstrated how powerful video and influencer marketing can be for brands eyeing to boost their awareness and strengthen their online presence in front of Chinese markets. 

Ronnie’s popularity paved way for Shell and Ferrari to reinforce their exposure among Chinese audiences and racing enthusiasts.  

The live Weibo interview generated over 1,300 views, 300 reactions, and shared more than 50 times.   

The World of Weibo 

Weibo, also known as Sina Weibo, played a huge role when it comes to reaching markets in China, and Chinese-speaking audiences in different parts of the world.  

Weibo, or Sina Weibo, remains one of the top social media platforms in Greater China. It is also widely used among Chinese users based overseas. Called as the ‘Chinese Twitter’, Weibo boasts 566 million monthly active users as of the 2nd quarter of 2021.  

It continues to enjoy surging popularity that it became the hub for Chinese internet users for trend-spotting and eventually, an avenue where influencers and key opinion leaders (KOLs) like Ronnie Fei thrive.  

Learn how brands leverage Weibo for their marketing goals by clicking the case studies below.  

Embark in Weibo Marketing with Digital 38  

Stay on top of your marketing game with the support of marketing specialists from Digital 38 who can guide you in the latest trends and the right strategies across leading social media platforms in China such as WeChat, Weibo, Douyin and TouTiao.  

Digital 38 is the Official Sales Partner of Weibo, WeChat, TikTok, Douyin, and TouTiao.  

Contact us today to schedule an appointment with our team. 

#Digital38 #Digital38malaysia #weibomalaysia #chinadigitalmarketing #weibomarketing #weibo #asiamarketingsimplified 

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