Video Marketing: Honda Malaysia launched a new FB live video for their advanced mobility models.

Honda article

Honda Malaysia at Malaysia Autoshow 2019

As Honda Malaysia launches new lines of advanced mobility models, they opt to do a series of social media post to widely promote their new lineup. Social media posts include video contents which can be viewed in their Facebook video section when you visit them. This way, they can attract and grab their audience’s attention to their new line.

Recently, they released a new Facebook live which showcases the features and key highlights of their lineup. The video garnered 1.8k reactions and a staggering 142k views in FB and still continues to gain attention from its audience.

Why video marketing is an effective marketing tool?

According to, video is a potent and wildly effective marketing tool, but only when it is part of a measured and considered content strategy. Promotional video such as Facebook live or video ads are a great way to kick-start your promotional campaign. Opt for a more unconventional and unique social media content to curious your target audience, hence, making them more engaged to the brand or product you are promoting.

Investing in video marketing is a great way to widely promote your brand. Find the following reasons why you need to include video marketing and video advertising in your social media content:

  • Facebook / Instagram Live videos are FREE!
  • 400 percent as many consumers prefer to watch a video than to read about a product (bluecorona, 2019)
  • Video earns 12 times more shares than text and images combined (bluecorona, 2019)
  • People retain 65 percent of information for three days longer when it’s supplemented with a visual aid (bluecorona, 2019)
  • 87 percent of people say they’d like to see more video content from brands in 2019. (wyzowl, 2019)
  • 81 percent of people say a brand’s video has convinced them to purchase a product or service (wyzowl, 2019)
  • 97 percent of marketers say video has helped their users better understand their product or service (wyzowl, 2019)


Video Marketing with IH

IH Digital is a digital agency that can help you with your video marketing and digital marketing needs. We have expertise in content planning and video production to promote your product and services. Drop your details here to know more about us and the services we offer.