Having a successful B2B marketing does not have to be complicated. Check out how Veolia Water Technologies is leveraging LinkedIn for its business and marketing goals.
Veolia Goes to LinkedIn for APAC Expansion
Multinational utility solutions provider Veolia wants to amplify its presence in the Asia-Pacific (APAC) region. And in order to connect with the right audiences, they decided to launch their official LinkedIn page.
Veolia’s APAC arm went live on LinkedIn as Veolia Water Technologies Asia Pacific. With the guidance of a digital marketing agency, the France-based firm decided to bank on LinkedIn in reaching out businesses, organisations and other important sectors their services and technologies serve.
And it was only a matter of time for their efforts to pay off. Veolia’s brand presence in APAC grew exponentially. A few months after they launched their official LinkedIn page, they were able to gain more than 10,000 followers.
Having an official LinkedIn page also enabled Veolia to make important announcements, highlight notable milestones, and publish digital advertising campaigns to promote their brand as well as their services.
Doing B2B Marketing the Right Way
Identifying the right channels to connect with your target markets is essential in any type of marketing strategies, including B2B approaches. And LinkedIn is just one of the many options you can choose from.
If you want to know more about the world of B2B marketing, you can read our articles below.
- B2B Marketing: Amplify Your Brand’s Online Presence with LinkedIn Ads
- Schneider Electric Improves B2B Marketing with WeChat App
- Jeju Tourism Org Ramps Up Social Media Presence in Malaysia
Alternatively, our team of digital marketing specialists can help you in coming up with your brand’s marketing plans, tailored-fit for your goals.
Contact us today to learn more.
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