Korean food manufacturing brand Unione has partnered with a top Malaysian influencer as it sets to introduce its latest Halal-certified products to consumers in Malaysia.
Unione is amplifying its presence in Southeast Asia. Particularly, in key markets like Malaysia. Aside from their Miga Chu Luv instant tteoppoki brand, they are set to roll out Sajo, their vegan and Halal-certified ssamjang brand. To help spread the word about their latest product entry, they have partnered with some of Malaysia’s most famous online personalities, including Syedot.
The Malaysian influencer published short-form videos on Instagram, YouTube and TikTok, showing his experience and testimonial for Sajo. All three videos generated a total combined views of over 10,000.
With Syedot’s collaboration, Unione was able to build brand awareness for Sajo among consumers in Malaysia.
Also known as CEO of ASMR, Malaysian influencer Syedot has made a name for himself in Malaysia’s content creation industry. He is known for producing food and cooking vlogs, including his own version of ASMR ‘mukbang’ sessions.
As of December 2022, Syedot currently has over 1 million subscribers on YouTube. He also has a growing number of followers on Instagram (371,000+) and TikTok (661,000+).
Get Started with Influencer Marketing
Influencers like Syedot continue to dominate and play significant roles in digital and social media marketing. Not only because of their network of followers. But also, their ability to gain audience trust quickly can mean so much for a brand’s success.
Learn more about the world of influencer marketing. Read our articles about them by clicking the links below.
- Hanif Arip is Latest Malaysian Influencer to Try, Review Miga Chu Luv
- Kakak, Korean Influencer in Malaysia, Shares Her Thoughts on Miga Chu Luv Instant Ttoppoki
- Bioré Men Rolls Out Interactive TikTok Contest in Malaysia
You can also consult Digital 38. We have local teams who can connect you with influencers from Singapore, Malaysia, Thailand, Vietnam, China, Korea, Taiwan, and Hong Kong, ready to support your business goals anytime.
Contact us today to let us know how to get started.
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