Learn how launching your brand’s Instagram official account can help you expand your online presence with this mini-case study featuring Thai milk brand UFC Velvet.
Like most savvy brands, UFC Velvet knows that establishing a strong online presence can be beneficial for their growth. And in doing so, they decided to leverage social media platforms not only to further promote their products. But also, to engage with consumers, and the community.
UFC Velvet went live on Instagram as it launched its official account on the platform. To drum up awareness about their latest digital milestone, they immediately ran a campaign on Instagram, targeting audiences in Thailand. The campaign goal also included driving traffic to their official website so consumers can learn more about their brands, their products, and the latest, important announcements from the UFC Velvet team.
About UFC Velvet
UFC is the initial for Universal Food Public Company, one of Thailand’s oldest and leading food processor, manufacturer and distributor of processed fruits and vegetables, beverages and sauce and seasoning. They were established in 1969.
UFC Velvet is their product line of plant-based milk, providing health and eco-conscious consumers an alternative to traditional dairy products.
Why My Online Business Needs Social Media Presence?
A brand’s reach and influence on the internet can translate into an improved brand awareness and even a growth on revenues. Having a site is a great, first step but you must also remember that you need people to visit it regularly. This is why driving traffic to your business’ official website is important. And this is also why brands engage in social media tactics such as launching Instagram official accounts.
With the right social media marketing plans, you can turn users into buyers, and engagements into conversions. Learn more about brands leveraging social media platforms for their business goals by clicking on the articles below.
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Launch Your Brand’s Instagram Official Account Today
Running an online business is by means no easy feat. It can be a time-consuming venture. And it can get really complicated, especially if you don’t know where to start or you don’t have the right people to guide you.
This is why here in Digital 38, we provide brands with digital marketing and advertising solutions, catered for their business goals. With over 15 years in experience, we have helped more than 100 brands expand in the ASEAN Economic Community (AEC).
Contact us to find out more.
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