Case StudiesSocial Media MarketingVideo

Social Media Marketing: Love is in the Air with Panasonic and Lotte!

social-media-marketing-valentines-engagement-videosPanasonic Singapore and Lotte Confectionery S.E.A release engaging videos to celebrate the season of love as part of their social media marketing campaign.

The Lunar New Year celebrations are hardly over and marketers are rushing to roll out their social media marketing campaigns for the upcoming Valentine’s Day. Having seasonal themes and greetings allow social media fans to bask in the festive atmosphere and engage better with your brands online. Amid fierce competition, how can you stay ahead in the digital marketing game? What should you plan for in your online marketing strategy?

Facebook Videos as part of your Social Media Marketing

Facebook Videos are effective online marketing mediums. With attention-grabbing visuals, social media fans are able to grasp the essence of your brand message effectively. If you are unsure how to go about planning your social media marketing campaign, here are a few examples by IH Digital, a digital marketing agency in Malaysia.

Panasonic Singapore and Lotte Confectionery S.E.A managed to create a strong branding message to encourage fans to use their products this Valentine’s Day. Let’s take a look at their engaging Facebook Videos for this Valentine’s Day!

As part of their successful cooking tutorial series, Panasonic Singapore releases its Valentine’s Day special recipe – Strawberry Cheese Tart, encouraging its social media fans to serve up a handmade dish made and filled with love. Panasonic Singapore took the chance to showcase their kitchen appliances as well. This kind of tactic has proven effective in attracting massive numbers of viewers, amplifying their social media marketing efforts.

Lotte Confectionery S.E.A utilized a stop-motion video to engage their fans. In this video, the brand associated their Pepero snack with the most relatable activity for consumers during holidays: Planning for the perfect date! By bringing inanimate objects to life, Lotte shares a story of a perfect date with Pepero.

Are you looking to start your social media marketing campaign? Discover other online marketing strategies by IH Digital that might work for your brand! Speak to one of our representative here.