UNIQLO Malaysia celebrates its 6 year anniversary by organizing a motion graphic wall contest as part of its social media marketing and digital marketing strategy. This online advertising campaign by IH Digital, a digital marketing agency in Malaysia, aims to reward UNIQLO’s social media fans for their unwavering love and support towards the Facebook page as well as the brand.
The wall contest “Arigato Celebration Count and Win” enables fans to win cash vouchers and prizes from UNIQLO itself. Participants will simply have to count the number of UNIQLO logos featured on the animated gif and share the reason why they like UNIQLO clothing while including the hashtag #6yearsofuniqlo.
Microvideos for social media marketing
Microvideos are a vivid and rich medium wildly popular among social media fans. It is known for its short and fast-loading cues – short enough to keep audiences intact and long enough to make a long lasting impression.
Microvideos such as Biore Malaysia’s Miracle Cleansing Water Launch and LOTTE’s Pepero Day video are great examples to showcase the brand substance that could be injected in just a brief span of time through microvideos.
Aiming to utilize microvideos for your upcoming digital campaign? Let IH Digital help you with the production process. Inquire with us today.