Case StudiesVideo

Shining the world with Swarovski – cutting edge video for digital marketing

swarovski-malaysia-digital-marketingDigital marketing delivers various means of marketing strategies including marketing video. Take a look at Swarovski’s excelled digital marketing delivery.

Marketing trend for this year is video marketing

Digital marketing covers wide genre of it advertising which relies their performance on contents strategy and delivery.  From creative graphic images, photography to catchy copy writing, digital marketing services begins with finding the most optimal ways of delivering a brand or campaign messages.  With various social media services expanding options for internet advertising, vast choices are given to digital agencies when it comes to online marketing.  Among many, video marketing is one of content strategies that is expected to see a boom this year.  Given many visuals tell stories faster and effectively than when written, it is no surprise that video marketing is seen as the most optimal strategy for digital marketing.

Cutting edge marketing video production

More to love this Valentine’s DayMore to love this Valentine’s Day
มาร่วมบอกรักวันวาเลนไทน์ให้พิเศษยิ่งกว่าเดิม ด้วย SWAROVSKI

เพียงร่วมสนุกกับ Swarovski ลุ้นรับ Dear Medium Necklace มูลค่า 5,100 บาท
1. Like และ Share โพสต์นี้แบบสาธารณะ
2. บอกรักคนพิเศษของคุณใต้โพสต์นี้ ( comment ) พร้อม Tag คนพิเศษของคุณหลังข้อความ
3. จากนั้นใส่ #MoretoLove #SwarovskiTH หลังข้อความบอกรักคนพิเศษ

ผู้โชคดีจำนวน 3 ท่าน ที่ร่วมสนุกจะได้รับ Dear Medium Necklace มูลค่า 5,100 บาท จำนวน 3 รางวัล ( 1 ท่านต่อ 1 รางวัล )
สามารถร่วมสนุกกับกิจกรรมได้ตั้งแต่วันนี้ – 14 กุมภาพันธ์นี้นะคะ
และติดตามประกาศรางวัลได้ภายในวันที่ 18 กุมภาพันธ์นี้ค่ะ

Happy Valentine’s Day <3

Posted by SWAROVSKI on Monday, February 1, 2016

Having evolved with strong brand message and belief, Swarovski crystal has chosen to launch their marketing video on Valentine’s Day campaign this year.  Known as the world’s largest producer of cut crystal, their product collection ranges from jewelry, fashion accessories, home décor and gifts.  Their pieces are timeless yet enriched with their history and heritage.  As their digital marketing partner, IH Digital Thailand, with a headquarter office in Singapore, explored the option for promotion video on Facebook as social media marketing strategy for this special day with Swarovski.

The number speaks for remarkable result of this video marketing campaign: according to the social media analytic, the promotion video reached an estimate of 1.5 million audiences, viewed approximately for 520,000 times, not to mention positive responses it received over all.

Furthermore, what is the best way to enjoy the well-crafted promotional video than to interactive with one? Along with the video, Swarovski organized a wall contest where a lucky winner could win an item from Swarovski.  With wall contest combined, Swarovski’s video marketing enjoyed well deserved responses from audiences.

Digital marketing as a brand’s story telling

Aside from the bold number that speaks itself for the success of Swarovski’s Valentine’s Day video marketing campaign, what are the possible take away from this digital marketing that transcends static visual marketing strategy? First and foremost, video marketing is available with much more ease, and with expanding platform that supports video it brings the message and story alive.  Second, marketing video is a combination of all beautiful graphic, photographs, and exciting copy writing, but all in action.  Third, the video brings out the untold character of brand along with campaign messages.  According to a research, 77% of consumers have been convinced for purchase after viewing the video, and 76% of consumers would share a brand’s video if they find it entertaining, these figures are nothing but assuring that video is becoming the hot demand in content marketing.

Delivering your story the most exciting way

Whether it is a promotion video, or event video to deliver the coverage behind the scenes, IH Digital Malaysia can help you bring your story alive.  Our team of social media expert are available for consultation to figure out the most optimal digital marketing strategy for your campaign. Contact us today to find out more!