Long favoured Korean skincare brand, Sulwashoo, brings holistic beauty to its newly-opened Boutique at ION Orchard Singapore. The grand opening was graced with the presence of much-loved homegrown singer, Kit Chan whose appearance was documented in the Facebook Live video as part of the brand’s digital marketing and social media marketing tactics.
This online advertising live video by IH Digital, a digital marketing agency, also gives viewers a sneak peak of this second boutique’s premium quality lounge and wider spa area where guests can enjoy Sulwashoo’s new Spa 2.0 Program.
What makes Facebook Live video an effective social media marketing strategy?
Running live stream videos on your Facebook business page gives you an instant built-in audience. Going Live automatically sends notifications to your audiences and shows up on your fan’s Facebook newsfeed which help you gain great organic reach.
Facebook live video is also deemed successful in establishing an intimate, authentic connection with your social media audience. It is accessible and only requires minimal to no cost on a marketer’s end.
Team up with IH Digital
IH Digital is a well-established digital marketing agency in Malaysia which utilizes innovative digital marketing tools to boost your brand’s content across digital platforms. Our video production experts can help your brand voice be heard through videos. Discover more about our services here