More and more brands are starting to incorporate the use of animated GIFs in their social media marketing campaign. GIFs create a sense of emotion within a short period of time, working more effectively than any other content marketing techniques. They are long enough to convey the brand message and short enough to keep your social media audience’s attention.
Conducting Facebook contests is another essential social media marketing technique used to promote your brand and reward fans for their support. Other than building brand loyalty by giving out attractive prizes, Facebook contests drive higher engagement on the social media platform. Conducting Facebook contests is indeed the epitome of killing two birds with one stone in the Malaysia digital marketing industry.
While there are limitless contest mechanics that anyone can come up with, there is one that really catches our attention. Yes, it is the “screenshot and win” contest mechanism! The social media fans will have to capture a screenshot of the animated GIF, which is usually repeating a series of images. By commenting on the post with the correct screenshot, they will stand a chance to win exciting prizes. This mechanism draws attention to the GIF and it entices the participants to take their shot in this contest. There is no wonder why digital marketers are raving over the “screenshot and win” mechanism!
Listed below are some social media marketing campaigns executed by IH Digital, a digital agency in Malaysia. Using the “Screenshot and Win” mechanism, these campaigns resonate very well with the social media-savvy audiences.
1. Kotobuki Singapore #SakuraFair2017 Contest
Participants get to win a #SakuraFair2017 dish of their choice by hitting the Kotobuki Jackpot. All they need to do is comment on the post with the screenshot of the paused GIF when it reaches BINGO. This content marketing strategy aims to promote their Sakura Fair.
2. Westway Mall Singapore Contest
On top of asking the participants to take screenshot of the GIF when the car goes past Westway, they are also testing their social media fans to see if they know the Mall’s nearest Circle Line MRT station. By taking a shot, the fans stand to win a $5 Westway F&B voucher.
3. World Kitchen Asia Pacific – Mother’s Day Contest
Simply screenshot the GIF in the correct order showing the Pyrex Decorated Storage Set and winners will get a special day trip to the S.E.A Aquarium this Mother’s Day! With 3 sets for a family of 4 S.E.A Aquarium tickets up for grabs, there is no reason why anyone should give up on this chance to take a shot.
Planning a Facebook Contest for your Social Media Marketing Campaign!
Remember, there are countless of contest mechanisms. With our digital agency’s vast experience of executing social media marketing campaigns, you can count on us to launch a wall contest that could jump start your brand! Drop us a message now.