Nivea Singapore makes an interesting move in their latest social media marketing campaign, promoting their all-new Micellar Wipes. Using a social media motion graphic GIF, Nivea Singapore exposed its social media fans to the product first. Following that, they released their latest Facebook Wall Contest, giving the fans a chance to get their hands on this Holy Grail.
In this animated motion graphic, Nivea illustrates the wonders of Micellar Wipes. Whether you are tired after a night of partying or rushing for time, Nivea Micellar Wipes will always be there to provide you with quick and effective make-up removal at your disposal.
Looking at similar social media marketing campaigns by IH Digital, a digital marketing agency in Malaysia, we can conclude the effectiveness of using animated gifs in your online advertising strategy. Nivea Singapore, with the help of IH Digital, had released similar motion graphics in the past. These campaigns had successfully derived a huge number of engagement from its social media fans.
Nivea Singapore promoted its Skin Delight body lotion with an animated gif as well.
Nivea Singapore announced its Christmas promotions via an interactive animation.
Use of Motion Graphics in Social Media Marketing
In our previous article, we have shared the benefits of incorporating GIF in your social media marketing strategy. Not only does it convey your brand message across like static photos and text alone, it brings your content to life in a brief span of time. GIFs are simply long enough to send across a message and short enough to keep your audience’s attention. On top of that, GIFs are shareable through social media platforms like Facebook, making your content viral and giving you a higher audience reach.
To know more about motion graphics and what it can possibly contribute to your brand’s social media marketing campaign, contact IH Digital today. Our digital marketing specialists will be more than happy to help you.