In its effort to launch its Instagram account, as part of their social media marketing campaign, Liese Malaysia launched the “Winter Holiday in Tokyo” photo contest.
By simply purchasing Liese products at any WATSONS stores and uploading an OOTD look on Instagram, with a caption saying why you deserve to win this trip, two lucky participants will get a chance to win a trip to Tokyo, Japan. Winners will get to try on traditional Kimonos and even get a complete hair makeover done by Liese stylists. Consolation prizes of Kao Haircare hamper worth RM100 each are waiting for 10 lucky participants as well.
The online campaign has been launched on Liese Malaysia’s Facebook page in a form of an animated GIF to support the contest on Instagram.
Contests as a Social Media Marketing Strategy
This campaign by IH Digital, a digital agency in Malaysia, highlights the use of social media platforms, such as Facebook and Instagram, to conduct contests that market their content to targeted audiences. And with the help of Facebook’s advertising platform, social media marketing tactics like these help reach a wider, but more defined audience.
Want to learn more about social media marketing? IH Digital provides digital marketing services that are catered to fit your digital needs, from content marketing to online advertising. Find out more about our services today.