In the world of beauty, an effective social media marketing strategy often includes skin and makeup tutorial videos with a visually enticing content. Innovative partnership videos are also of great popularity for online marketing nowadays, as bloggers are deemed more influential among the youth than most celebrities.
LANEIGE Singapore took part in this thriving social media trend by incorporating a beauty tutorial video as part of the brand’s digital marketing efforts. LANEIGE sought the help of IH Digital to establish a partnership with Eugena Bey, a renowned beauty blogger in Singapore and to produce a #GetReadyWithMe pre-weekend beauty routine video featuring #LANEIGEXLuckyChouette BB Cushion collection.
The tutorial video also highlighted other LANEIGE skincare and makeup products such as the All day Anti-Pollution Defensor, Water Bank product range, Pure Radiant Shadow and Blush, Edge Drawing Eyeliner and many more.
Plan your social media marketing strategy with IH Digital
Do you think Facebook tutorial videos and live Facebook videos might also work for your brand? IH Digital, a digital marketing agency in Malaysia can help you plan and produce social media strategies across digital media platforms. We have blogger management and video production experts who can boost the quality of your content to further drive engagement and brand awareness. Learn more about our services here.