LANEIGE Singapore shares another make-up tutorial Facebook video as part of its social media marketing promotion for “Milky Way Fantasy” Holiday Collection 2016. The makeup demo is led by none other than Cathy Koh, LANEIGE’s resident beauty expert and Global Makeup Artist.
This online marketing campaign by IH Digital, a digital marketing agency, is tailored to highlight makeup products within the Milky Way Fantasy Collection. The tutorial made use of LANEIGE’s BB Cushion Whitening, Two Tone Shadow Bar, Two Tone Lip Bar and Pure Radiant Blush. Cathy Koh also gave useful makeup tips and tricks along the beauty tutorial video for ladies to try.
Beauty Tutorial Videos as a social media marketing strategy
The beauty industry has taken off in such a huge way through social media. Video hosting sites like Facebook, Instagram, and YouTube pave way for digital marketing experts to broadcast product demos, behind-the-scenes live coverage and corporate videos directly to the brand’s target audiences.
With video being a popular social marketing medium, it is but essential for every brand to communicate values and messages with only well-thought quality content. Let IH Digital, a trusted 360 digital marketing agency in Malaysia help you create video production campaign that can reach and standout from the market. Inquire with us today.