Global audio brand Shure is expanding its footprint in Southeast Asia as it opens its Shopee Mall store for consumers in Malaysia.
Shortly after their soft launching of their official online store for Singapore, Shure decided to establish its presence on multiple touchpoints in the internet, seamlessly and cohesively.
The Chicago-based audio specialist was able to come up with a holistic solution to support their marketing and growth plans in the region. Not only did they open an online shop for consumers based in Singapore. They also launched a Shopee Mall store targeting consumers from Malaysia.
To drive traffic and sales to their online stores, the brand also published Ecommerce ads on Google and Meta platforms. Shure recently ran ads through Google Shopping Ads. Doing so enabled them to broaden their reach, and easily increase their online visibility. Google Shopping Ads allows brands to display their products prominently, on the topmost portion of organic search results page.
Shure also published Collaborative Ads on Facebook, virtually converting interactions from their official Facebook page into conversions. Collaborative Ads leverages Meta’s dynamic ads to redirect potential buyers to your official store or partner retailers such as Shopee.
Ecommerce Industry in Southeast Asia
Ecommerce is a huge thing in Southeast Asia. Despite its large and diverse audience, online shopping has proven significant in bridging brand and consumers. With rising internet usage and wider accessibility, more and more shoppers turn to Shopee and other virtual marketplaces in search of the newest brands and products.
Take a deeper dive into the thriving Ecommerce industry in Southeast Asia by reading our previous articles. Click the links below.
- Shopee Live: Kao Amplifies’ Presence in Malaysia
- Kundal Expands Reach with Shopee Ads in Malaysia
- How To Use Collaborative Ads?
Simplify Your Ecommerce and Digital Marketing Plans
But if you need professional help in charting your Ecommerce and Digital Marketing plans in the ASEAN Economic Community (AEC), then let us help you. Here at Digital 38, we can provide you with end-to-end solutions to support your brand’s growth.
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