Case StudiesSocial Media MarketingVideo

WATCH: How a video improved Shilla Duty Free Singapore’s engagement


A Successful Marketing video production for The Shilla Duty Free

The Shilla Duty Free Singapore offers a wide range of products. As it continues to present its brand as a leading distributor of quality, high-end and branded products, The Shilla Duty Free also puts up the name of the brands it offer. And finally, through a marketing video production, success came in an instant.

The Shilla Duty Free’s simple promotion video was viewed by more than 7,000 Facebook users in just a short span of time. On Facebook’s social media analytics tool, the brand hit relatively high engagement for the video as the Likes went up to more than 200 in that brief period. Moreover, the comments generated on the video post were positive, including more inquiries about the products.

Through a video production, many opportunities await. Marketers can now welcome more opportunities in posting Facebook videos directly on the social media site. However, YouTube still stands to be on top of the game in terms of SEO and easier searchablity features. With this, we recommend at IH Digital that you gauge your market well to learn which of the digital video portals best suits your brand’s objectives. As an SEO company, we can help you take your video to places through content marketing strategy including SEO.

As we help you create the best digital marketing strategy for all your brand’s needs, we ensure that your marketing video production will gain you more benefit not just for the product you feature, but also to your brand as a whole.

For more information about marketing video production and the integration of these efforts on different digital channels such as Facebook, Instagram, Google+ and more, please feel free to reach us at [email protected].