Many people are confused with SEO and SEM. Though they work together independently, they do complement each other in so many aspects. It involves completely different strategies. However, the outcome is the same, which is to increase your website traffic and visibility. So, before you begin planning your search marketing campaign, familiarise yourself on the differences and similarities of SEO vs SEM first. This way, you’ll create a more effective online marketing plan for your business and eventually get your desired results.