A purpose-driven social media contest
Small things truly make a big difference. This is how Panasonic Singapore applies its philosophy of contributing to society through social media. Known to many, most of Panasonic products are eco-friendly, which are labelled ECONAVI. This time, through its campaign called iPledge & My Moment, Panasonic has once again shown its commitment to the environment by inviting people’s support and participation.
With IH Digital’s expertise, the Facebook app was created with a strategic plan following a specific purpose – which is to drive the interest of people towards the brand through social media. And at the same time, make it an easy and enjoyable experience to the users.
The campaign started 28 September and will end 31 October. While it’s up, take a tour around the application and see how this can be effective for your brand too.
Panasonic Singapore’s iPledge & My Moment app was developed by IH Digital.
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