To celebrate Malaysia’s Hari Kebangsaan (Malaysia’s Independence Day) this year, Panasonic Malaysia collaborated with HATCH for their ‘HACTION! Shot On LUMIX GH5’ competition. As part of their online marketing campaign, they have launched a Facebook App with the help of IH Digital, a digital marketing agency in Malaysia.
This ‘HACTION! Shot On LUMIX GH5’ competition aims to celebrate Hari Kebangsaan by highlighting the beauty of Malaysia’s unity, harmony and achievements as a nation for the past 60 years. Social media fans are able to relive the journey Malaysia has taken through the eyes and lenses of six selected filmmakers. The videos were all shot using the all-new Panasonic LUMIX GH5 camera.
As part of its social media marketing strategy, Panasonic Malaysia has invited its social media fans to go on to the Facebook App and vote for their favourite film. Panasonic also took the chance to showcase their Lumix GH5 camera, providing detailed descriptions for each of its exclusive functions. This online marketing strategy is very comprehensive as Panasonic Malaysia is not only engaging its social media audience with intriguing stories, but also showing them the quality of the videos shot using its LUMIX GH5 camera.
Facebook Apps for your Online Marketing Campaigns
You can customize Facebook Apps to suit your digital marketing campaigns. For instance, Panasonic Singapore’s Chinese New Year themed Facebook App is designed as a game with a spinning wheel. With each spin, participants stand a chance to win instant prizes and will be qualified for the grand prize lucky draw at the end of the contest. Start brainstorming how you can make use of Facebook Apps to execute your online marketing campaigns!
Let IH Digital help you to create your ideal Facebook Apps! Our digital marketing agency had created over 900 interactive applications. With our vast experience, we will be able to cater to your needs and allow your brand stand out. Drop a message now!