Corporate News & Events

Social Media and Youth: A Workshop at Nanyang Polytechnic

nyp-youth-social-mediaIH Digital conducted a talk about Engaging Youths with Social Media at Nanyang Polytechnic, which covers the habits of youth and social media engagement.

Social Media among youth at NYP explained

With the incessant rise of technology, the youth is becoming a powerful bearer of news and developments through the influence of social media. A lot of people might not be aware how much the young generation is actively contributing through the use of different platforms. In IH Digital’s talk about Engaging Youths with Social Media at Nanyang Polytechnic (NYP) on 26 September 2014, the habits of youth, and all about social media engagement were laid out and explained thoroughly.

IH Digital / Social Media Workshop
IH Digital / Social Media Workshop


What’s interesting about the talk on social media?

The talk participants were not much aware about their contributions in the social media sphere. The youth, taking a significant chunk of the audience, became interested to learn about social media and engagement as the discussion transpired.

During the talk, the social media landscape in NYP was explained. Do you know which social media platform gets higher user activities from NYPians? Are you thinking about Facebook as the answer? Interestingly, the social media platform Twitter is becoming more popular among the students at NYP. And yes, much more than Facebook. Every month, Facebook users are averaging 2,500 hits, compared to Twitter’s 25,000 hits. The explanation to this is generally practical. As students, they want bite-sized and easy-to-digest information. Just through a tap of a clear hashtag, all needed information will appear right on the screen.

However, looking at social media use all over Singapore, Facebook generally remains the king of social media, followed by Instagram, which is also becoming a big hit among the youth of NYP. In fact, simply following the hashtags #nanyangpoly and #nanyangpolytechnic will provide your eyes with abundant feeds of photo shots from NYPians.


Making use of the social media

Are you aware about what a good content strategy is?  Seeing social media as a medium for powerful communication, the popular social media platforms – Facebook, Twitter and Instagram – must be used to engage students and the youth. In another portion of IH Digital’s talk, speakers explained Engagement 101 as well as the Do’s and Don’ts in Social Media.

The lessons laid out under these significant topics took much of the talk participants’ interests. Why? Basically because they have learned why a particular post is effective or not. Moreover, participants have learned much about branding, content, and engagement rules and techniques. Right after the talk, a Q&A session took place in order to address grey areas.

IH Digital / Social Media Workshop 2
IH Digital / Social Media Workshop 2


IH Digital’s expertise

Let your brand fly highest among the brands in your industry. The proper planning of a social media strategy must not be taken lightly. Today’s technology use is constantly changing, which is why it is important to stay up to date with trends, news and information to be able to apply the best approach to your brand’s social media move. Talk to us and let’s work to make your brand soar high!