Naver Search Ads(SEM) / Naver Display Ads / Naver Blogs
Naver Marketing is an essential tool and social media platform that can help your brand and business penetrate the Korean market. Video Marketing is also an effective tool when it comes to advertising your brand in Korea. To begin your quest in the Korean digital sphere, know that apart from the globally famous social media platforms, Naver is Korea’s social digital hub that covers a wide reach in the Korean market. Needless to say, your brand will forego a vast and substantial Korean audience when your digital efforts are not sealed with a presence in the Naver community.
What is Naver Marketing? And what are the best features of this platform that makes it easy for brands to target and capture the right audience in Korea? Its best marketing features basically function through effective and efficient ads:
Naver Search Ads (SEM: Search Engine Marketing)
Naver Search Ads connect the brands and brand seekers, sellers and customers. It is essentially a basic Naver ad service, using the search results page to help brands hold a significant presence in the search engine.
This ad can lead targeted users to easily access the brands’ websites. Moreover, you can figure out specific information such as web traffic, keyword efficiency and the most used keywords.
More specifically, Naver Search Ads include:
- Click Choice – The brand website with short description appears on the search results, but the advertiser only pays for ‘clicks’ (CPC-based).
- Click Choice Plus – Mobile-friendly version of Naver Click Choice, which also provides a preview of the brand and its official location.
- Brand Search – The brand contents appears on top of the search result with images, videos and other significant information.
- Other Ads – Click Choice Product Ad, Power Content.
Naver Display Ads.
Naver Display Ads is an ad type that displays animated ad banners on the main page of Naver, which can also be visible via online Naver cafés, establishments, etc. This type of ad is the most impactful to Naver users. Considering that Naver has 1,900,000,000 page views DAILY, this type of can be considered generally one of the most efficient.
If you want to constantly communicate with the Korean Naver users, Naver Blog could be your silver bullet. Koreans spend more than 50% of their internet time reading through blogs and harvesting insightful information – and the Naver Search favors Naver Blog content.
Its content takes priority on Naver search results. With the right and suitable choice of keywords, any brand’s Naver blog content can appear on the first page of Naver Search results.
Interested in Korean Digital Channels, Korean Digital Marketing, Video Marketing and Korean Online Marketing? Considering the Naver Marketing gives you an edge to these digital and mobile marketing objectives.
Contact IH Digital or IH Korea for more information about Naver Marketing and Video Marketing by clicking ‘Contact’ on the menu bar or send an email here.