Laurier Leverages Collaborative Ads to Empower Young Ladies in Malaysia

MorexetteSeptember 30, 2022125 views

Laurier Banks on Collaborative Ads to Empower Young Ladies in Malaysia | Digital 38

Japan-based brand Laurier is all for women empowerment, and it has decided to leverage collaborative ads in to give its advocacy a much-needed push to connect with young ladies from Malaysia.

Laurier’s Newest Campaign

Laurier’s recent campaign aims to promote more accessibility to menstrual hygiene in Malaysia. Called ‘Menstrual Hygiene is a Woman’s Right’, it wants to provide female hygiene products to underserved areas in the country.

And followers and loyal customers of Laurier can make small but significant steps in women empowerment. For every purchase of Laurier NightSafe on their official Shopee store, one will be donated to each student in selected schools and universities. To also spread the word about the campaign, Laurier leveraged Collaborative Ads.

In turn, Laurier was not only able to amplify their cause. But also reinforce interaction and connection with their followers on social media platforms such as Facebook.

What are Collaborative Ads & What They Do for Ecommerce?

Collaborative Ads are just some of the business solutions social media giant Meta provides for brands looking to widen their reach as well as drive traffic and interactions. With them, you can have the ability to promote your brand, or your official shops on Shopee and Lazada, before millions of users on Meta platforms such as Facebook and Instagram.

Learn more about the potential of Collaborative Ads for your business by reading our previous articles. Just click the links below.

Explore Ecommerce Ads

When it comes to Ecommerce, launching your Ecommerce site and opening your Shopee or Lazada store is just the first step. You need to attract audiences to drive traffic, clicks, and sales. This is why brands like Laurier rely on Collaborative Ads.