Unione is on a roll in its expansion goals in key markets in Southeast Asia, and now they have leveraged influencer strategy in building brand awareness and ultimately, reach more consumers in Malaysia.  

The South Korean food manufacturing giant has tapped various key opinion leaders and influencers in Malaysia as it rolls out Miga Chu Luv, its instant tteokbokki brand. Among the influencers they have teamed up with is Ivor Xian Z. One of the top personalities when it comes to Malaysian lifestyle, Ivor created short-form videos featuring her review on Miga Chu Luv.  

Ivor’s experience with Miga Chu Luv, a Halal-certified product, were published on her official YouTube and TikTok accounts. Aside from her testimonies, the Malaysian influencer also shared some tips and recommendations on getting creative with the instant ttoppoki so it can be the ultimate, quick Korean snack. 

Ivor’s videos generated a total combined views of over 115,000 on both platforms.  

About Ivor Xian Z 

Ivor Xian Z is one of Malaysia’s most popular online personalities. Her niche of followers trusts and look up to her in search for the next trends and other lifestyle stories. As of December, Ivor has over 29,000 subscribers on YouTube, and more than 370,000 on TikTok.  

Partner with the Right Influencer Today 

Influencers continue to play an important role for every brand’s growth. When partnered with the right influencer, your brand can enjoy more exposure from potential consumers, expand your reach, authentic and unique content, and even get high-quality leads.  

Learn more about the world of influencer marketing, and other digital marketing strategies in the ASEAN Economic Community (AEC) like Malaysia. Just click the links below. 

• Hanif Arip is Latest Malaysian Influencer to Try, Review Miga Chu Luv
• Biore Engages with Moms Through Advertorial with KelabMama in Malaysia
• Unione’s Partners with Mizi Comel for Miga Chu Luv Tteokbokki’s Entry in Malaysia

Alternatively, you can also consult professionals from Digital 38 – Malaysia to help you tap the right influencer for your brand.  

Contact us today to get started on influencer marketing.