AnalyticsSocial Media Marketing

Instagram’s New Algorithm Feed: Effects on Digital Marketing

Instagram application on Apple iPhone 5SThe algorithmic changes on Instagram’s feeds can affect the digital marketing strategies of brands in more ways than one.

Instagram will roll out Algorithmic changes in the coming months

Weeks ago, Instagram posted news about the upcoming changes on its feeds, much to most IG users’ dismay. The algorithmic changes, where Instagram will soon be sorting out photos and videos “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timelines of the post”, are quite similar to Facebook’s algorithmic newsfeed and will replace the chronological feeds that IG users are used to in the upcoming months. The CEO and co-founder of Instagram, Kevin Systrom, states, “On average, people miss about 70 percent of the posts on their Instagram feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible.” Although Instagram did not disclose the exact date when these changes will occur, a lot of Instagram users have already expressed their disappointments on their social media posts.

What are the possible effects of these algorithmic changes on IG users who rely on Instagram to amp up their brand’s digital marketing strategy?

Based on the studies made by digital marketers and social media analytics, Instagram is considered as one of the most widely used social media marketing communications platforms brands and consumers engage in. Now, this Facebook-owned, photo and video-sharing platform will soon be customizing posts and feeds that they assume will be more relevant to the user. How exactly can the upcoming changes affect your brand’s digital marketing and content marketing strategies on Instagram?

The ever-increasing number of business and brand owners who use Instagram as a social marketing and digital marketing tool for optimal brand awareness for free might be facing challenges in the future when Instagram starts to monetize. Not all brands have the digital marketing budget to pay for what was once free media and brand exposure on the Internet. In addition to possibly hurting the budget of some brands, competition will be a lot tougher and brands might struggle from a decrease in reach and visibility once Instagram starts rolling out the algorithm changes on their feeds.

Your next step

Although posting beautifully edited photos of your products on Instagram might seem like an excellent idea to promote your brand, there are other ways to increase brand awareness online. IH Digital – Malaysia, a trusted digital marketing agency in the Malaysia, offers services such as video production and SEO services that are guaranteed to help your brand reach its target audience. Click here for more information.