Initiated as part of the #SGUnited efforts, the movement encourages families to bond with one another and other families to show their support for our community’s unsung heroes who are tirelessly battling against the COVID-19 outbreak. These include the people “who keep our community clean and safe or those who help us go about our lives normally such as the cleaners in our estates, bus drivers, school bus drivers and so forth.”Kim Huat waits for his bus while working on a little gift. a production of mrbrown.com #covid19 #SGUnited #SingaporeStrong #FFLShareTheCare A post shared by @mrbrown on Twitter (@mr_brown) onView this post on Instagram
The campaign was boosted through influencer marketing, which helped spread the information faster and broader on social media. Mr Brown has a massive fan base of 411.8k followers on Twitter, 103.7k on Facebook, 35.3k on Instagram, and 42.4k on YouTube – a great booster that led to the campaign’s incredible initial results. The video received nearly 11k views on Instagram, 80.7k on Facebook, 7.9k on Twitter, and 4.8k on YouTube.Kim Huat waits for the bus while making a little gift…#COVID19 #SGUnited #SingaporeStrong #FFLShareTheCare pic.twitter.com/buCn6Cmu0r
— mrbrown (@mrbrown) March 2, 2020
