The change is an answer to users’ petition for the platform to be open to flexible content. According to Instagram, over 20 percent of users’ photos on the platform are not in the square format. It only added to the users’ dismay in updating their timelines, most of them make use of third party photo editing apps to cramp their portrait and landscape photos to the square restriction.
With hundreds of millions of users, Instagram isn’t just the much favoured photo app for many people, but also an essential component for marketers to share their brands. Campaigns of advertisers and marketers in Instagram have been limited to the square orientation, forcing them to adjust shots or even crop entire parts of photos, but now they can enjoy this update to their own brands as well. For them, this amplified the range of possibilities of mobile marketing and on how they can market their products to users’ timelines.
People will receive the complete vision of the created images provided to their feed by these various brands. Videos are also part of the new features as well! 16:9 widescreen snap shot is now available to bring out additional movielike impressions. With apps like Snapchat, Twitter and Youtube, content marketing for video have risen to be one of the most important strategies brands can use in their campaigns. Accordingly, this new support for wide-screen video is a welcome feature for business across social media, citing the already increasing competition in digital marketing, particularly in mobile marketing. New filters are also added, bringing new promise to the selection of beautifying features of the platform, and more are coming soon. Users and businesses alike can adjust the intensity of filters to their own liking.
To guide your brand to the latest changes and features of digital marketing platforms like Instagram and Facebook, contact IH Digital Singapore here and we’ll help you create social media marketing strategies to scale your brand.