China Digital MarketingInfluencer Marketing

ICONSiam Wraps Up 2022 with MsYang

ICONSiam Wraps Up 2022 with MsYang | Digital 38

Thailand’s ICONSiam welcomed 2023 with a blast in their latest collaboration with Bangkok-based Chinese influencer Ms. Yang for their year-ender Weibo campaign. 

ICONSiam teamed up with Ms. Yang in their latest wrap up campaign on Weibo, featuring Bangkok Illumination 2022 and ICON Luminaire. Ms. Yang captured photos of the event with her kids, and posted on ICONSiam’s official Weibo account.  

Why Weibo?  

Like most savvy brands, ICONSiam chose to leverage Weibo in reaching out to their Chinese audiences. Chinese-speaking markets in Thailand are growing, especially with the rise of Chinese pop culture.  

But to crank up their digital marketing efforts, the popular Thai lifestyle brand partnered with top Chinese influencers like Ms. Yang not only to invite more people to come and visit them. But also, to build brand awareness among Chinese markets in Thailand.  

ICONSiam’s verified Weibo account currently has a growing following of 68,000. Check them out on Weibo by clicking this link 

Launch Your Weibo Campaign Now 

Weibo, also known as Sina Weibo, is one of China’s top social media platforms. As of September, it has at least 584 million users globally (Statista). Contrary to popular notion, Weibo is also present in markets outside Mainland China like Thailand.  

If you want to explore more about the world of Weibo, and China Digital Marketing, you can read these guides. Just click the links below. 

You can also contact our team of specialists. Digital 38 – Malaysia has supported dozens of brands across the ASEAN Economic Community (AEC) in their business goals, including their China Digital Marketing journey. We have local teams based in Singapore, Malaysia, Vietnam, Thailand, and South Korea, Taiwan, and China, ready to assist you anytime. 

Contact us today.

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