In this July, GSC Movies had launched a Youtube ad campaign to boost the audiences’ awareness on the upcoming Korean movie release: TRAIN TO BUSAN PRESENTS: PENINSULA.
They ran non-skippable video ad for 3 weeks from 6 July until 26 July. To encourage the movie ticket purchase from movie fans, an overlay companion banner linked to its official website was added.
GSC Movies – Malaysia’s leading movie distributor
GSC Movies Sdn Bhd is Malaysia’s leading independent movie distributor with the largest variety in movie entertainment. GSC Movies is a fully integrated movie entertainment company and a key player in the acquisition, distribution, licensing and marketing of movies in various languages.
In over two decades, it has developed a reputation as the main movie’s distributor for bringing quality entertainment to Malaysian audience.
What is Non-Skippable Ad?
Non-skippable ad is short in-stream video ads that play before, during, or after the main video. They can be 15 to 20 seconds in duration.
Viewers don’t have the option to skip your ad, therefore this ad allows brands to reach viewers with the entire message. This ad format gives a wide lift in awareness, not only on Youtube but also on video partner sites and apps on the Google display network.
Because the ads can’t be skipped, these videos are best created with a call-to-action (CTA) so the brands can optimize the attention they do have from the viewer. In other words, you can encourage viewers to click on your ad and receive the desired action from your audience.
This ad format is recommended to be applied when a brand is aiming for a widespread of the brand message, and they’re confident that the video is creative enough to hold the audience’s attention for the full 15 seconds.
Make Youtube Ad Your Brand awareness Tool
IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.
YouTube’s unique combination of video access, sharing, and community creates a huge opportunity to connect your brands with people who are interested in what you have to offer in a memorable way. From sports fans to fashionistas, Youtube has the widest possible range of customer for you to deliver your business’ message.
Interested to run a Youtube ad campaign for your new product or service? Schedule a consultation with our media buying expert to get started.