GSC Movies, Malaysia’s leading independent movie distributor, geared up in time for the release of the much-awaited zombie movie of the year, “Train to Busan,” by releasing a fully integrated 360-degree digital marketing campaign. This apocalyptic, hair-raising South Korean film premiered at the 2016 Cannes Film Festival and is now showing in Malaysia.
By utilizing all their digital channels, from their website, Facebook, Youtube, Twitter, Instagram, Google+ to WeChat to off-line activations, GSC Movies was able to build hype and engage their fans through fun and creative approach:
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Facebook Video
9月8日登上《Train to Busan》，和人見人愛、man到爆炸的国民大叔马东锡一起冲锋陷阵！喜欢他吗？ 喜欢就给他一个爱心吧！#GSCMStarshttps://t.co/U4yfoaAIjc
— GSC Movies Official (@GSC_Movies) September 7, 2016
[实话实说] 5个有关丧尸的知识科普！#实话1：丧尸喜欢咬人
丧尸并不觉得人类美味，但却十分喜欢咬人。一来是散播病毒，但更多的是…牙痒。 pic.twitter.com/MaYSwjRAbC— GSC Movies Official (@GSC_Movies) September 5, 2016
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How an integrated digital marketing campaign could help your brand
Brands are called to keep up with the constant development of technologies. And with a 360-degree approach to your content marketing strategy, it helps your brand to provide a holistic and consistent experience across your channels.
By taking your product ideas and strategies and turning it into an all-encompassing content, you create an entire customer journey that helps build a lasting and fruitful relationship with your audience.
GSC Movies was able to reach every fan across multiple platforms by developing a content marketing campaign that stitches every moviegoer’s touchpoints on-the-ground and online: from learning about the movie to eventually purchasing the tickets.
Ready to jumpstart your digital marketing campaign?
Start integrating social media marketing seamlessly. IH Digital, a digital agency in Malaysia, provides digital marketing services that help you build audiences for your brand. Contact us today.
