GSC Movies, Malaysia’s leading independent movie distributor, geared up in time for the release of the much-awaited zombie movie of the year, “Train to Busan,” by releasing a fully integrated 360-degree digital marketing campaign. This apocalyptic, hair-raising South Korean film premiered at the 2016 Cannes Film Festival and is now showing in Malaysia.
By utilizing all their digital channels, from their website, Facebook, Youtube, Twitter, Instagram, Google+ to WeChat to off-line activations, GSC Movies was able to build hype and engage their fans through fun and creative approach:
— GSC Movies Official (@GSC_Movies) September 7, 2016
— GSC Movies Official (@GSC_Movies) September 5, 2016
How an integrated digital marketing campaign could help your brand
Brands are called to keep up with the constant development of technologies. And with a 360-degree approach to your content marketing strategy, it helps your brand to provide a holistic and consistent experience across your channels.
By taking your product ideas and strategies and turning it into an all-encompassing content, you create an entire customer journey that helps build a lasting and fruitful relationship with your audience.
GSC Movies was able to reach every fan across multiple platforms by developing a content marketing campaign that stitches every moviegoer’s touchpoints on-the-ground and online: from learning about the movie to eventually purchasing the tickets.