Some of the renowned brands such as H&M, Toyota, HP have already ventured into the world of Google Plus and small brands that have already established themselves on Google Plus may wonder how to be on par with the big names. Of course, there is no secret recipe to a successful Google Plus campaign as each brand must adapt themselves accordingly. However, there are some steps in which we recommend brands take in order to fully utilize their engagement strategy on Google Plus. Some of Google Plus best practices for your brand can be found in the next section of this article.
Highlight the Text
One of the simplest method helping to increase engagement on Google Plus is to provide text that stands out. Google Plus allows admin to create a bold text, italic text, and a strike through text. An eye-catching text with an interesting gimmick would help to attract users’ attention to brand’s Google Plus page
Select Striking Images
DO NOT ignore the importance of images. Striking images draw attention of users onto brand’s Google Plus page. A suggestion for admin when selecting an image would be to go for a colorful picture. At the same time, do not settle for the thumb nail image that the system automatically selects to preview on your page. Change the size of the image to be a bigger version as a larger size image will help to grab users’ attention.
Interact with Followers
Instead of encouraging followers to +1 brand’s content, brand might want to consider adding a photo album and drive users to give their +1 in that album. For example, brand could create a photo album of a restaurant and asks users to +1 their most favorite place. Afterwards, brand may feature the most popular photo as part of their weekly content. This is another way where brand can create a strong bond with users
Grant the Decision Making Power to Users
Users like it when brand shares their opinions to the public, because that would mean that brands care about users. One of the strategy that allows users to be part of the decision making process is asking users to “caption” a photo. By doing this frequently, brands will be able to identify users who interact most with brands. Brands could in turn talk to those users in order to convert them to be brand’s influencers.
Select a Theme That Speaks About the Brand
As Google Plus is well known for its use of hashtags, brands should make use of this feature and create a theme through a story-telling technique with the use of hashtags. This customized together with common hashtags would enhance brand’s search power
Create Questions for Followers to Answer
One of the most effective practices where brand can push for engagement among users is to throw a question for users to answer. Users must be prompted to interact with the content in order for them to show their level of engagement.
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