Digital Advertising

Google Merchant Center: Key to Ecommerce Shopping Campaigns

Google Merchant Center Key to Ecommerce Shopping Campaigns

It’s challenging to sell your products online in the fast-paced Ecommerce market. Setting up and running ads to promote and sell your products may be a time-consuming task. Fortunately, Google provides a solution to assist businesses and advertisers in delivering product-specific Shopping Ads to a targeted audience, boosting product visibility and ROI – Google Merchant Center.

What is Google Merchant Center?

Google Merchant Center, a Google product to help brands, is a platform where merchants can easily upload and update their shop and product data to Google and make it available for Shopping Ads and other Google services. While it isn’t an online shop where you may sell your products, it is a prerequisite for running a Google Shopping account and Shopping Ads, which can help you increase online sales. You can’t create or run Shopping Ads without a Google Merchant Center account, just like the requirement to link your Google Ads.

The pricing and availability of the merchant’s items are among the product information supplied to Google Merchant Center. Google then utilises these details to create dynamic ads that run in Google Shopping and Search Engine Results Page (SERP), ensuring that the ads are delivered to shoppers who are most likely to buy. Shoppers will be able to view all of the information they need to make a purchasing preference at a glance.

Maximising Google Merchant Center’s Potential with IH Digital

Setting up and maintaining an updated Google Merchant Center feed could be much work, but it only means maximising the potential of Shopping Ads across the Google network. IH Digital is the right partner for you to handle such tasks and help you boost online sales.

Google shopping ads

Google Shopping Ads as seen in Google Shopping (Source: Google Shopping)

Google shopping ads sample 2

Optimising ads for products through Google Shopping Ads (Source: Google)

Contact us now and learn how you can leverage Google Merchant Center with your Ecommerce shopping campaigns.

About IH Digital 

IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams with in-depth understanding of Asian markets and highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.​

Diversity is one of our key strengths and our Content and Social Experts enable the production of written content, images and videos for markets across Southeast Asia. Our certified media buyers and planners help bring customers through the marketing funnel and provide campaign optimisation to enhance clients’ return on their media investments. We provide direct media buying on digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google, and in-market media buying on platforms like Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG, and on various out-of-home (OOH) advertising platforms. ​​

IH Digital is a member of Digital 38 Group. ​

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