Social Media Marketing

Goldheart Jewelry: First IG Contest A Hit



Goldheart Jewelry

Singapore, 16 December 2014 – Goldheart Jewelry shines on as it succeeds in acquiring more followers through its very first contest on Instagram. The brand’s Instagram page followers have increased 78% within barely two weeks’ time. It went up to a total of 690 from the pre-contest count of 386.

Goldheart Jewelry Instagram Contest

Running from 31 October to 14 November, Goldheart Jewelry’s Favourite Pure Love Moment Photo Contest on Instagram was well-received by its audience. In effect, its Instagram page garnered 304 new followers during the contest period. Submitted entries can be viewed via the hashtag search tool.

How the photo contest was implemented was indeed trouble-free for participants. Simply by using the hashtags #favouritepurelovemoment and #goldheartjewelry with a caption in an Instagram couple-themed photo will give participants the chance to take home the posted $500 Goldheart vouchers. The contest, exhibiting clear social media marketing plan, gained vast attention with some participants making use of their previously posted Instagram photos and placing the contest hashtags as comments to join in.

Featuring Inked Fingers’ beautifully presented Pure Love Photo Diary, the contest was implemented in line with Goldheart Jewelry’s launch of the new wedding bands collection, Sainte Pure. Through this photo contest, Goldheart Jewelry has successfully positioned its brand and products as a leader in the Love and Romance segment.