The third stop to the highly anticipated consumer roadshow, Laneige Beauty Road, was held in Singapore on 13 to 19 May 2016. The popular South Korean beauty brand is celebrating the second year anniversary of the global roadshow, which aims to promote K-beauty to the world by traveling to many different countries like Malaysia, China, and Singapore. This year, Laneige Beauty Road’s theme is their hero product, Water Bank, which has a new “moisture refill” formulation for deeper skin nourishment.
Using Facebook video to promote the campaign event
When it comes to promoting a brand through social media and other digital marketing channels, video content marketing has become a game changer. Facebook Live, for instance, has taken marketing communications to a whole new level as it allows you to broadcast product demos, behind-the-scenes live stream, and how-to and event videos directly to your target audience.
IH Digital, took part in the Laneige Beauty Road campaign that was held in ION Orchard, and captured the show in a live event video on Facebook. The live event video featured the famous YouTube star, Oon Shu An, interviewing a top South Korean model, Hwang Se-On. The fun-filled Beauty Road show provided a lot of exciting games and prizes for the audience, as well as featured guest stars. Watch another video here.