Digital Advertising

Leveraging Facebook Collaborative Ads for Ecommerce Marketing


Facebook Link Ads are the common ad type being used to direct targeted audiences to Ecommerce websites. We all know how effective it is now, but now Facebook changed the way brands generate more sales for online stores with the launch of Collaborative Ad.

What is Facebook Collaborative Ad?

Facebook Collaborative Ad, formerly known as Collaborative Performance Advertising Solutions (CPAS), is a collaborative solution that allows brands and retailers to work together to improve Ecommerce stores. To create Collaborative Ads, retailers must share their catalogue products on the marketplace or e-commerce websites with the brand’s Facebook Business Manager to show their products on Facebook, Instagram.

One of the greatest targeting options for these collaborative ads is that it enables brands to retarget the audiences who have interacted with catalogue products on retailer partner websites or apps, encouraging them to finish abandoned carts. Not only that, but these ads also help to reach new potential customers from Facebook and bring them to their Ecommerce stores.

Case Study: Biore Malaysia’s Facebook Collaborative Ads

Biore Malaysia utilises Facebook Collaborative Ads to raise products awareness and improve sales on the retailer’s Ecommerce platform.

Biore Malaysia launched Collaborative Ad to direct customers to Watsons online store

Biore Malaysia launched a Collaborative Ad to direct customers to Watsons online store

Leveraging Facebook Collaborative Ads with IH Digital

Online purchases are increasingly becoming popular among consumers. That is why Ecommerce businesses are utilising their full potential in generating online sales like none before, and leveraging Collaborative Ads is one of their most valuable assets.

Let us help you start growing your Ecommerce sales, contact us now!

About IH Digital 

IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams with in-depth understanding of Asian markets and highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.​

Diversity is one of our key strengths and our Content and Social Experts enable the production of written content, images and videos for markets across Southeast Asia. Our certified media buyers and planners help bring customers through the marketing funnel and provide campaign optimisation to enhance clients’ return on their media investments. We provide direct media buying on digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google, and in-market media buying on platforms like Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG, and on various out-of-home (OOH) advertising platforms. ​​

IH Digital is a member of Digital 38 Group. ​

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