Amid the Movement Control Order (MCO) in effect in Malaysia, beauty brands Curel and Liese are striving to remain connected with customers online. One way they are adapting to the disruption is through timely Facebook ads that highlight the most important message around the world today: staying home.

Facebook Ads: Connecting with Customers amid the Crisis

Curél, Japan’s top brand for sensitive Asian skin, recently launched a Facebook post that encourages customers at home to build a skin-care routine during the MCO period. The 45-second Facebook video ad, which featured four skincare tips, also reminded customers that they can shop safely from their homes through their Watson’s Online store.

Meanwhile, Liese deployed a Facebook ad to promote their range of hair colouring essentials. Similarly, Liese is driving traffic to their e-commerce stores on Guardian and Watson’s. The post has currently more than 13,000 Facebook Likes.

3 Facebook Ads Best Practices

Now, more than ever is the time to ensure you’re getting the most out of each Facebook ad you run. We’ve rounded up 3 Facebook ad best practices you can implement for your brand.

• Consider vertical videos. Think beyond the News Feed and explore other ad placements.
• Avoid text on images. Depending on the ad format you’re going to use, try to limit the text you place on your image. Opt to place your text in the copy if it’s a photo ad. Alternatively, you can utilize the headline and description boxes on link ads.
• Skip the static images. Videos naturally stand out. As such, explore the use of loop videos, animated text and other movements that take your ad from average to awesome.

Innovate Your Digital Marketing Strategy in a Time of Crisis

Want your customers to maintain brand awareness or drive them to your e-commerce store? Let IH Digital adapt to your needs amidst the pandemic. Get in touch with us today to learn more about how we can help you through WeChat ads, Grab Ads, Lazada Ads, LINE ads and more.