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Digital Marketing: Remember to Pamper your Mum this Mother’s Day!


Holidays and special occasions are the times to keep a look out for interesting digital marketing campaigns as most marketers are promoting very aggressively. “Pamper your Mum” is the key message that all online marketing campaigns are conveying this Mother’s Day. Following the latest digital marketing trends, marketers are rolling out animated GIFs and even Facebook wall contests to give away prizes to their social media fans to pamper their mothers.
Animated GIFs for your Content Marketing Strategy
Not only do animated GIFs communicate your message well, it also gives your content a sense of emotion. By injecting the festive spirit into the animated GIF, it will work very well in attracting the audience’s attention and evoking emotions. With the use of a heartfelt animated GIF, social media fans will definitely remember your brand while making plans to pamper their mums.

Facebook Wall Contests as part of your Digital Marketing Campaign
Conducting Facebook contests is a content marketing technique used to promote your products and services on your social media platform. Other than increasing brand awareness, it is given that there will be higher social engagement by enticing social media fans to participate and win the attractive prizes. This explains why Facebook Wall Contest is so widely used in the Singapore digital marketing industry.
Amid fierce competition, how can you stay ahead in the online marketing game? Listed below are some Mother’s Day digital marketing campaigns executed by IH Digital, a digital marketing agency in Singapore.

1. Kotobuki Singapore #MothersDay Contest


Participants get to win a free Kotobuki Souzai Moriawase for their family. All they need to do is comment on the post with the screenshot of the paused GIF when the correct ingredient is shown. This online marketing campaign was well-received with over 200 participants sharing and commenting on the post.

2. Nex Singapore Mother’s Day Contest


Using a wholesome animated GIF, Nex Singapore gave away three $120 Cotton On gift cards. Social media fans were asked to take a screenshot of the completed heart-shaped puzzle. Following that, they have to share an anecdote of the most touching thing that their mothers have done for them. This campaign has done a great work in pulling their fans’ heartstrings while they show their appreciation for their Mothers on this social media platform.

3. Twinings Singapore Mother’s Day GIF

Count the packets in the gift box and share the answers in the comments!
4. IH Digital Mother’s Day GIF

Happy Mother’s Day to all the Angels in the Shape of Mums! This animated GIF was produced with love from IH Digital, a digital marketing agency in Malaysia. Take a look at more animated GIFs and other productions here.

Whether you intend to promote your brand to consumers or get the word out about your holiday sale and exclusive deals, injecting the festive spirit is definitely a must. If you are still unsure on how to create a positive social media buzz during festive seasons, speak to one of our representatives here. Discover other digital marketing strategies by IH Digital that might work for your brand!