LANEIGE Malaysia launches a Facebook sampling app called “24H Timeless Beauty” as part of their digital marketing campaign to promote its newly launched anti-aging products for day and night. The Facebook app highlights the new LANEIGE Time Freeze Firming Sleeping Mask, Face-fit Roller (sold separately), and the BB Cushion Anti-Aging. Together, these products improve skin elasticity, provide better coverage and combat aging, giving you that ultimate Face-Fit effect for a more youthful-looking look.
The three products come together hand-in-hand as an effective anti-aging prevention, that can be used as a beauty regime from day to night. LANEIGE highlighted this by using an animated GIF background to give emphasis to the products’ day and night time use.
Facebook Apps: From online to first-hand experience
IH Digital Malaysia executed a well-executed content marketing and social media strategy for LANEIGE Malaysia, by developing this Facebook App. This way, it provides fans a holistic and unique experience, from registering on the app to actually claiming the product, giving them a first-hand experience of the newly launched products. This method of distributing samples distinguishes LANEIGE Malaysia from the rest.
Creative and unique content a digital marketing strategy
Facebook Apps, Animated GIFs, Facebook Live videos, are great examples of creative ways to better engage with your target audience. If you’re looking to start your own digital marketing campaign, IH Digital, a digital marketing agency in Malaysia, provides services that ranges from video production, website development, to social media marketing and online advertising. Drop us a message and learn more on how we can help you jumpstart your campaign.