Social Media Marketing

Digital Marketing: Make Your Content More Interactive with Live Photo Post

Digital Marketing: Make Your Content More Interactive with Live Post

Digital marketing trends are taking over social media. One of the latest trends is using live posts in contests, announcements, and engagement with fans. This Facebook feature makes images or videos come to life on the newsfeed through real-time interaction with the fans. Although it only works on the Facebook mobile app, the reach of this social media marketing strategy is still immense because of the interactive and surprise feature.

IH Digital, a digital marketing agency in Malaysia, has successfully launched live posts with several brands. If this is the digital marketing strategy for your brand, read more to find out how we made it happen.

HOW LIVE POST WORKS

Live posts initially appear as a static image in the newsfeed. However, there needs to be a command because live posts blend well with normal Facebook posts. Furthermore, the most commonly used command is “Press and Hold”. By physically pressing the screen, the image will “reveal” an image slideshow of a video. On the other hand, lifting the finger off the screen lets the fan return to the static image.

PRESS AND HOLD BY BIORE MALAYSIA

(view it with mobile)

Biore Malaysia has launched a live post as a digital marketing strategy introduce their new product. Pressing hold on the reaction buttons in the image reveals more information about the new product. Additionally, this particular live post also has elements of another social media marketing strategy, reaction poll. Furthermore, the Facebook reaction buttons are used as a guide for the user to hold down on the image and reveal the GIF.

PRESS AND HOLD BY LANEIGE SINGAPORE

(view it with mobile)

Laneige Singapore has also launched a digital marketing campaign to reveal the new Laneige ambassador. Moreover, the brand used a live post to formally introduce Kim You Jung. Getting creative on their social media strategy, the “press and hold” image depicts an incoming phone call from the actress and model. Therefore, fans are encouraged to press and hold on the answer button for the video of Kim You Jung to be revealed.

ENHANCE YOUR DIGITAL MARKETING CAMPAIGN WITH IH DIGITAL

Be up to trends in your social media marketing strategy. If you are looking forward to launching an interactive live post for your digital marketing campaign, work with IH Digital. We are a digital marketing agency in Malaysia specialising in consultancy and research, digital marketing, search marketing, video marketing, digital advertising and creative, as well as media planning and buying. Drop us a message!