Instagram’s Live Stories is now rolled out to users worldwide. This digital marketing news by the photo-sharing platform initially announced the addition of the live-streaming feature back in November, but was initially restricted to US users only.
In a recent interview, Instagram CEO, Kevin Systrom, shared what brought about the app’s update:
“Your connections with your friends and your family are the thing that makes Instagram work. All the data supports that if you follow more friends and engage with your friends, your activity goes through the roof. If you just follow more celebrity content or more interest-based content, that doesn’t move the needle at all.”
With photo-sharing and connection building still the main strategy of the app, this new update aims to boost authentic interaction and personal storytelling among its users. There’s no better way than using visual content as a business tool in social media marketing – with more than 500 million users, Instagram offers a massive platform for marketers to build brand awareness online.
Live Videos as a digital marketing strategy
Whatever platform, whether it’s Instagram or Facebook Live, Live videos are taking the digital marketing industry by storm. Brands and marketers alike are embracing this real-time platform as a content marketing strategy to tell their story and build brand awareness among their consumers.
This video marketing tactic is truly a unique experience as it establishes a connection between the brand and its followers in real time.
Want to try live videos for your digital marketing campaign?
IH Digital, a digital marketing agency in Malaysia, provides content marketing services that could cater to any of your digital needs. From video marketing, social media marketing, SEO copywriting, and much more. Contact us now to learn more.