Honda Malaysia announces big news to its social media fans – the All New Honda BR-V has finally made its way to Malaysia! BR-V’s arrival was subjected to the brand’s digital marketing and content marketing strategy. Part of which, is a Facebook Live stream video aiming to showcase the model’s first appearance to its fans as well as keep them well-updated with the latest happenings at Honda BR-V’s premiere held at Malaysia Autoshow 2016 last November 10 to 13.
This online advertising campaign by IH Digital, a digital media agency in Malaysia, is also composed of a series of microvideos showcasing its own design features even those apart from its crossover origin, Mobilio MPV.
Facebook Video: An effective digital marketing strategy
Honda Malaysia has long proven the effectiveness of tapping social media fans using Facebook videos. The series of Microvideos launched in time for the announcement of the all-new Honda Civic is a great example with its attained success.
Many marketers continue to choose Facebook Live videos to make their announcements as it can easily spread awareness and encourage fans to engage in real time.
Another great example of this is LANEIGE’s Beauty Roadshow, where the Facebook Live video coverage captured the show and its guests, which featured famous YouTube star, Oon Shu An and South Korean model, Hwang Se-On, among others.
Facebook Live has truly taken digital marketing to a whole new level.
Looking to make your own Facebook Live video?
IH Digital, a digital marketing agency in Malaysia, has video production experts that could help kickstart your social media marketing campaign. Contact IH Digital today.