Case StudiesSocial Media MarketingVideo

Digital Marketing: November bonus is on Honda Malaysia!

Digital-Marketing-November-On-Us-Honda-MalaysiaHonda Malaysia releases a social media animated video as a digital marketing and content marketing strategy announcing their November Bonus giveaway.

November bonus is on Honda Malaysia as it releases a new tactical campaign to promote Honda’s year-end holiday rewards. Part of the brand’s digital marketing, social media marketing, and content marketing strategy is a Facebook animated video which highlights exciting deals and offers such as a year-end bonus, pre-loaded Touch and Go card, and exclusive gifts upon purchase of any featured Honda models and variants.

This video production by IH Digital, a digital marketing agency in Malaysia is also supported by a Facebook and website post to boost the campaign’s online advertising further.

Video production as a digital marketing strategy

Brands are turning to videos to promote their messages across their social media platform. Whether its animated, live, or stop-motion, videos provide a more visual and engaging medium to share your message to your fans.

Plus, it translates to a high number of engagement between fans and your page, in terms of likes, reactions, views, share and comments.

A great example would be Honda’s #RideTheDream digital campaign, where they launched a series of Microvideos in time for the announcement of the all-new Honda Civic, which was launched via an Facebook Live video.

Other successful digital strategic campaigns by Honda Malaysia which gained a significant number of social action from its fans include, Family Road Trip and the Jazz Santai Photo Contest”.

You too can launch successful digital marketing campaigns like Honda Malaysia! Contact IH Digital today to know how.