Today, we are sharing one significant technique in social media. Did you know that around 53% of online users are more likely to complete a purchase from sellers they can message directly? That’s how significant live chat or messenger is. Additionally, most online users today are present on Facebook. Thus, it is a wise digital marketing technique to make Facebook Messenger Chat accessible via website.
Why use social media messenger on website?
A customer live chat app on the website appears as a floating icon visible in the bottom right corner of a website. Facebook’s Customer Chat Plugin can be installed on your website to be easily accessed by visiting social media users. Installing this feature on your website can instantly aid your social media marketing campaigns. Social media marketing involves being accessible to prospective customers for a chat – whether it be human or Messenger bot interaction.
Also, another advantage is that this social media chat feature is free. The only requirement is an official Facebook page. In digital marketing, our brand needs to stay in the game. So why not make use of this easily achievable opportunity?
Finally, here are more reasons why this feature can largely help your digital marketing efforts:
Single inbox for social and website chats
Manage your chat messages directly from your Facebook Message Chat app. Whether the chat messages are sent via Facebook page or via website, everything is automatically managed in a single Facebook inbox. It’s easy for both page manager and enquirer to chat over this app. Among the social media channels, Facebook is widely used so it’s convenient.
Better customer service
Enhance your social media presence and customer service by Facebook Messenger on your website. Wherever you are, you will be able to respond any time of the day by responding through your mobile. It’s a good way to connect instantly with your customers. In digital marketing in Singapore, this function is indeed helpful as customer service is one top consideration by most customers.
Provide useful automated replies
Have you heard about chat bots? Facebook definitely has this function that you can make use of. Of course, customisation is available, which is a plus! Provide links and answers to basic FAQs to carry on conversations with potential leads in real time. This works best on Facebook Messenger.
Will you include this plan as part of your digital marketing efforts? For any digital marketing assistance, IH Digital Malaysia can help you devise a strategic plan for your digital customer service plans. Furthermore, setting up a Chat Messenger on websites will require content strategy and technical knowledge, which IH Digital is proficient in. We are a digital marketing agency with a proven track record as a trusted and reliable social media marketing agency. We cater to the needs of brands in an up-to-date fashion as dictated by the interests of online users.