Case StudiesSocial Media MarketingVideo

Digital Marketing: Kao Laurier Taps Facebook Live for Mega Launch Event

IH Digital | Digital Marketing | Facebook Live | Laurier

Uncut, real and in-the-moment, Facebook Live remains to be one of the best ways to communicate your brand’s key messages through video content on social media. From showcasing your products to providing a behind-the-scenes look into your brand, Facebook Live is a digital marketing strategy that is teeming with unique content ideas.

For Kao Laurier Malaysia, they utilized the power of Facebook Live to massively promote the mega concourse launch event of their all-new Kao Laurier packaging. Over 4 minutes long, the Facebook Live video stream of the Laurier All-New Laurier Mega Launch Event allowed fans to feel part of the celebration no matter they were.

This Facebook video, hosted by Bella Zahir, toured viewers around the event held at Sunway Velocity Mall.  Some of the activities at the event were a free-for-all swing booth, photo frame booth, magazine wall, looper booth and sampling station. IH Digital executed the Facebook Live video, which has garnered over 108,705 video views—exceeding its target of 40,000 video views.


Why do you need to include Facebook Live videos in your social media marketing strategy? Take a look at the reports below.

    • Facebook Live videos are viewed 3x longer than videos that aren’t live
    • Facebook Live garners comments at 10x the rate of regular videos
    • 1 in every 5 Facebook videos is actually a Facebook Live video


Facebook’s Live streaming video was first launched in 2015. Since then, it has become an effective way to boost social media engagement. Moreover, it’s also effective in generating leads and building buzz.

Are you looking for ways to upgrade your video marketing strategy? Let IH Digital, a digital marketing agency in Malaysia specializing in social media management, digital marketing, content marketing and more, help you find the ideal approach for your brand. Get in touch with us today!