Case StudiesMobile

Digital Marketing: Be #SelfieReady with Panasonic Singapore’s Beauty Contest App!

digital-marketing-agency-Panasonic-Singapore-facebook-appPanasonic Singapore, in partnership with a digital marketing agency, launches the #SelfieReady Facebook App as part of their digital marketing campaign.

Like taking selfies? Panasonic Singapore graces social media with a digital marketing campaign for selfie lovers. In partnership with IH Digital, a trusted digital marketing agency in Singapore, Panasonic releases #SelfieReady with Lumix GF8, a Facebook contest app that aims to promote the beauty-centric camera and highlight the Beauty Retouch feature of the product.

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To join the contest, participants must take a selfie and beautify the shot using GF8’s selfie functions before uploading it on the app. Aesthetic Retouch allows the user to put on face make-up or apply various effects such as clearing of skin texture, lifting of face, and whitening of teeth. Make-up Retouch on the other hand, gives users the freedom to choose the colour of their foundation, lips, cheeks or eyeshadow.

The uploaded photo with the most votes wins!

Facebook Contest Applications as a Digital Marketing Strategy

Social media contest applications have become a prevalent part of digital media and online advertising. Apart from promoting products for social media marketing, it also is a great way to engage audiences and further drive social actions.

Looking for a digital marketing agency?

New trends in marketing are always popping up. Planning to step up your social media marketing strategy? IH Digital, a digital marketing agency in Malaysia, could be the right fit for you. Contact us today.