Social Media Marketing

S’porean Influencers Braved the Daebak Super Spicy Noodles for the #CanOrNotChallenge

Daebak Fires Up Social Media with #CanOrNotChallenge
Daebak fired up the social media realm recently with its latest #CanOrNotChallenge. The challenge is to finish a cup of Daebak Ghost Pepper Spicy Chicken Noodles without drinking water or any other condiments. Many influencers joined the dare and added their own twists to the #CanOrNotChallenge. Singapore-based influencers like YouTuber Jian Hao Tan and fitness trainer and Instagrammer Tiong Jia En were some of the social media personalities who participated in the challenge.

Jian Hao and Denise’s Daebak #CanOrNotChallenge YouTube Video

On his Team Titan YouTube channel, Jian Hao posted his Daebak #CanOrNotChallenge video on Thursday, joined by lifestyle and travel influencer, Denise Soong Ee Lyn. In addition to the challenge, the duo answered a few questions on a whiteboard. The catch is whoever gets it wrong must eat a mouthful of Daebak Ghost Pepper Spicy Noodles. Both Jian Hao and Denise finished their spicy instant cup noodles in the end. The video gained roughly 580,000 views, 17,000 likes, and 2,800 comments on YouTube. Jian Hao also posted the video on Instagram, which gained nearly 60,000 views.

Jia En’s Instagram Video of the Daebak #CanOrNotChallenge

Miss Universe Singapore runner-up Tiong Jia En also took on the Daebak #CanOrNotChallenge in February. In her Instagram video post, the fitness influencer braved the spicy noodles with her friend Eleanor while playing the game “I have ever.” The game ends when one of them finishes the whole cup of Daebak Ghost Pepper Spicy Noodles.

Eat the Daebak Ghost Pepper Spicy Noodles at Your Own Risk!

In Jian Hao’s video, Denise explains that a “normal chilli padi measures about 50,000 to 100,000 Scoville heat units.” Daebak, on the other hand, measures 1 million Scoville heat units high, making it “the spiciest instant noodles on the market… now.” If you want to take on the Daebak #CanOrNotChallenge, “eat at your own risk!” The Daebak Ghost Pepper Spicy Chicken Noodles is available in 7-Eleven, Cheers and Sheng Siong stores nationwide.

Watch how influencers Dee Kosh and Mong Chin survives the Daebak #CanOrNotChallenge

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