For its latest video campaign for Curél, Kao Corporation wants to let its customers know that they are all about conserving clean water, and saving the environment.
Kao recently released its newest ESG video campaign for Curél Foaming Wash. The video was published across multiple social media platforms, targeting eco-conscious and beauty-conscious consumers in the Asia-Pacific region. In particular, markets from China, Hong Kong, Taiwan, Vietnam, Thailand and Singapore and Malaysia.
The video puts the spotlight on Curél Foaming Wash’s abilities to take care of one’s skin without harming the environment. The brand gave an engaging and insightful look on how the product’s formula can benefit not only skincare but also, in promoting conservation of water.
Aside from social networking sites, Curél Foaming Wash’s video campaign was also aired on selected offline or physical channels in stores.
The video campaign enabled Kao to promote two things at the same time – its Curél Foaming Wash, and the value of conserving natural resources, particularly water.
About Kao Corporation
Kao Corporation, with headquarters in Tokyo, is one of Japan’s pioneers in manufacturing hygiene, personal care, and beauty products. The multi-national company currently enjoys strong presence in the Asia-Pacific region, particularly in markets like Malaysia.
Video: The King of Content
Whether in short or long forms, video remains the king of content. Videos have the remarkable ability to combine other types of content into one, engaging and digestable format. And when it comes to content marketing, savvy brands know that producing an interactive and insightful video add more value to their growth.
Find out how brands leverage video campaigns and other video marketing strategies to support their business goals. Read our previous articles by clicking the links below.
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Launch Your Video Campaign with Digital 38 – Malaysia
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