Taking time preparing and defrosting your favorite ingredients? Are you sure they come out as fresh as the time you bought them? Panasonic Singapore introduces its new, cutting edge refrigerator technology in a Facebook video, maintaining a strong social media presence by continuously integrating Facebook videos into their content marketing campaigns.
The video features Panasonic’s “Prime Fresh freezing” feature that lightly freezes food at approximately -3°C (temperature zone between chilling and freezing). This technology help keep your food fresh and tasty, making it easier for your to prepare and cook your favorite meals. No more problem thawing frozen food!
Is Facebook video the right content marketing strategy?
This video production by IH Digital, a digital agency in Malaysia, demonstrates how quickly and easily food stored in Prime Fresh can be prepared compared to other refrigerator brands.
Many brands nowadays choose Facebook video as a way to announce news, events, and other interesting updates about their businesses. It continues to provide a higher number of audience engagement compared to other content marketing strategies. A great example would be how Honda Malaysia released microvideos and utilized Facebook Live to launch the all-new Honda Civic.
If you are going after a digital savvy audience like Panasonic Singapore, IH Digital can help you create social media marketing strategies across digital platforms tailored to fit your brand. Inquire with us today.