Case StudiesSocial Media MarketingVideo

Content Marketing: LANEIGE Singapore Shares Beauty Tutorial Video

LANEIGE-ftrdLANEIGE Singapore stepped up their content marketing by producing a makeup tutorial video of the Summer Collection 2016 with Global Makeup Artist, Cat Koh.

LANEIGE Singaporestepped up their content marketing by sharing makeup tips to get that perfect Summer Babe look. With the help of IH Digital, LANEIGE Singapore produced a makeup tutorial video for their Summer Collection 2016. It also featured LANEIGE Global Makeup Artist, Cat Koh, and her simple tricks on how to get that gorgeous Marine Girl summer look.

The tutorial video highlighted LANEIGE’s Summer Collection 2016 products, which includes Marine Girl Boy Eyeshadow Palette and Sparkling Body Cushion. It also featured some of LANEIGE’s quality products like Two Tone Lip Bar, Cushion Highlighter, and Volume Setting Mascara.

How Video marketing could help your brand’s marketing communications

Video marketing not only elevates your brand’s content marketing. It is also an effective social media strategy that could help drive organic reach and brand awareness. Promotion videos, event videos, live Facebook videos are just some of the examples. This kind of marketing communications strategy will surely have a deep impact on your target audience because of the first-hand experience it showcases. Not to mention, it also strengthens your social media presence and digital marketing.

IH Digital, a digital agency in Malaysia, has helped produced tutorial videos and other kinds of video production. If you’re interested to know more about content marketing and video marketing, contact us by clicking here.