Case StudiesVideo

Content Marketing: Cool Off with this Green Tea Latte Recipe by BOH Tea!

BOH-Tea-Malaysia-IH-DigitalBOH Tea Malaysia produces a Facebook video of a DIY recipe for their new Green Tea Latte flavor as part of their content marketing strategy.

BOH Tea Malaysia continues to stir up fans’ interest upon sharing a DIY Facebook video introducing the new BOH Tea Green Tea Latte. This particular content marketing and social media marketing strategy was produced in partnership with IH Digital, a trusted digital marketing agency in Malaysia.

The brand’s social media video highlighted the new product as the main ingredient for the DIY recipe. It provides a step-by-step instruction on how to make BOH Tea almond popsicle which gives the BOH Tea product a twist, apart from the usual hot latte drink.

Video production for content marketing

BOH Tea Malaysia has turned to video production as an effective content marketing strategy to spread brand awareness. As part of the launch of the new flavor, they also released a unique Facebook video recipe of a Green Tea Latte flavored mooncake in time for the Mid-Autumn Festival.

This type of online marketing strategy often requires a high-quality and valuable content to further attract and engage fans. Video production can successfully excel in both, as videos help brands establish a vivid connection and relationship with respective audiences.

Are you planning to optimize your social media marketing through videos? IH Digital, a digital agency in Malaysia, has media experts who can help you from conceptualization, video production, distribution to amplification. Stand out from the competition and contact us today.